Lookin’ at “looking at leo”

That is Leo Burnett, and this blog is all about Leo Burnett, the advertising firm headquartered in Chicago, Illinois, and the modern thinking that has conglomerated within their walls to create the masterpieces seen all around the globe for companies like Fiat, Nike, Kellogg’s, Canon, Samsung, All State, McDonald’s, ING Direct, and many more. Leo Burnett became popular for his creations the Jolly Green Giant, the Marlboro Man, Toucan Sam, the Pillsbury Doughboy, the 7up “Spot”, and Tony the Tiger. The popularity of these brand images spurred Leo Burnett into one of the largest agencies in the world – eighth in the nation.

This is a classroom exercise for a copywriting class at Marquette University and much of my information will be gathered from the Leo Burnett website and blog. The website is http://www.LeoBurnett.com and Leo’s blog can be found at http://blog.leoburnett.com/. Any images used are for educational purposes only.

-Bryan Miguel

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