Quit the charade, wear a seatbelt


Everyone can be creative. Remember that. This PSA was created by an independent film group, Alexander Commercials, not an ad agency. Yet, it’s one of the most powerful seatbelt PSA’s I’ve ever seen. I still get the chills watching it.

The way I believe this concept came about came from life experience rather than research. No numbers were listed, no facts were stated, it’s pure human emotion. A few life experiences come to mind when thinking of how they created this.

I’m sure you’ve stomped the brake too quickly and ¬†reached over to protect your passenger – the mommy stop. This, combined with an interlocking hug can trigger the idea of a human seat belt. Now, I don’t know what kind of game of charades they were playing with such unequal teams – but it gets the point across. The family is spending some quality time together.

The rest of it is music and incredible effects – pieced together to make it gorgeous.

Try to watch it without shedding a tear, I dare you.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s